The Founders Club · Head of content
3,000 → 125,000+ followers · 100M+ organic views
We stepped in as head of content when the brand had 3,000 followers, running the founders' personal brands and the company page as one system.
3,000
followers when Chris stepped in
125,000+
followers at the peak of the run
100M+
organic views on Instagram alone
Where it started.
The Founders Club had 3,000 followers and an ambition much bigger than that: become the room where the world's best founders gather. The brand needed a content engine that could match the caliber of the people inside it.
What we built.
As head of content, Chris ran the founders' personal brands and the company page as one system: one production pipeline, shared stories, every account feeding the others. Event coverage, founder interviews, and daily publishing came out of the same machine.
Strategy & identity
Ideation & scripting
Filming, made easy
Editing & publishing
Every account fed the others.
The impact.
The page grew past 125,000 followers, a 41x multiple, and generated more than 100 million organic views on Instagram alone. The brand launched its podcast to an audience that already trusted it, and the founders' personal accounts compounded alongside the company instead of competing with it.
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