Trevor Hague · CPG investor & operator
4,000 → 11,000 followers in 100 days
Trevor arrived with 4,000 followers and two decades of consumer-goods knowledge that almost nobody outside his network could see.
4,000
followers at day zero
11,000
followers by day 100
2.7x
growth in the first 100 days
Where it started.
Trevor had two decades of consumer-goods knowledge and a network that knew exactly who he was. Outside that network, almost nobody could see it. His account sat at 4,000 followers while people with half his experience owned the conversation.
What we built.
We built his identity around earned expertise: what actually works in CPG, told plainly by someone who has operated and invested in it. Monthly filming sessions, daily publishing, and a weekly one-on-one keep the system running on hours of his time, not days.
Strategy & identity
Ideation & scripting
Filming, made easy
Editing & publishing
The audience works for the business.
The impact.
The account more than doubled in the first 100 days, and the brand now drives introductions and deal flow for his startup funding business. New conversations start warm because the content already made the case, which is the point: the audience works for the business, not the other way around.
Your industry might still be open.
Get in touch